The hottest market is depressed, and American Indi

2022-08-17
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In the past five years, the U.S. printing industry has encountered many difficulties and challenges, and consumers are increasingly fond of using digital media to replace printing materials. For many multimedia products, printing takes too long and the interest of distribution is relatively high. Therefore, emerging media began to seize the market share of printing media

according to the data released by the largest industry research institution in the United States. With the gradual improvement of the economic environment, the operating revenue of the U.S. printing industry is expected to increase slightly by 0.5% to $796billion. However, the operating revenue of the US printing industry is still declining at an annual rate of 5.5%

printing is becoming an increasingly competitive industry. With the rise of digital technology, the printing market will become more narrow. The decline in print sales and printing prices has also damaged the interests of most printing enterprises. Moreover, due to the increasingly serious problem of printing overcapacity and the rapid upgrading of technology, the integration between printing enterprises and the Jinan experimental machine factory of Jinan new era Gold Testing Instrument Co., Ltd. will become more and more

current situation of the U.S. printing industry

it is estimated that the number of U.S. printing enterprises will fall to 26200 in the next few years. The merger of enterprises will allow large printing enterprises to adopt efficient equipment while reducing human costs. This trend has been confirmed in some enterprise mergers and acquisitions cases. The merger of enterprises has also led to a sharp decline in the number of jobs in the printing industry, up to now. By 2012, the number of printing workers in the United States will drop to 463900

in the past five years, the decline of print sales and printing unit price has seriously affected the operating profits of American printing enterprises. With the further differentiation of the printing industry, printing enterprises can only continue to invest in new technologies to ensure their competitiveness in the market. In addition, overcapacity, technological change and the rise of digital media will also lead to more mergers

compared with previous years, the U.S. print shipments from January to June 2012 showed a downward trend, but the degree of decline was far less than before. Taking the current US dollar as the unit of measurement, the total value of print shipments in June was US $6.85 billion, up 2.1% from US $6.71 billion in the same period last year, but this figure is still far lower than the US $8.48 billion in 2007, but we should not forget to adjust for inflation. After adjusting for inflation, the shipment volume in June was US $6.85 billion, up 0.4% from US $6.82 billion in the same period last year. According to the data, the development trend in the first half of the year is higher than that in the recent period

in the past two years, compared with other fields, digital printing and wide format printing service providers in the U.S. market should be considered successful. But experts said that their success depends on how to classify the business correctly, but this is also a limitation of this series of data. Moreover, the data released by relevant government departments cannot be used as reliable analysis data for the time being under the cloud of data oolong

but we can be sure that the printing industry does not exist independently. Affected by the overall economic environment, small printing enterprises have become very cautious in equipment investment, which in turn affects the development of the whole industry

new technologies expand product areas

in the past five years, the decline in print sales and the decline in print unit price have seriously affected the operating profits of American printing enterprises. With the further differentiation of the printing industry, printing enterprises can only continue to invest in new technologies to ensure their competitiveness in the market. In addition, overcapacity, technological change and the rise of digital media will also lead to more mergers. In order to adapt to the changing market environment, enterprises must take the road of differentiated management to provide customers with cross media products and services

if we look at the U.S. printing industry from a micro perspective, we will find that a major problem faced by the entire industry since 1999 is the decline in printing demand. However, the difference is that the reason why the demand of the whole industry decreases is not because people have no money, but because of competition from various electronic media

if we observe the fields of digital printing and wide format printing, we will find that they were once a bright spot in the printing industry. Both of them will not be easily replaced by electronic technology in terms of economy, equipment application and commodity quality. At the same time, they also brought great benefits to printing enterprises

printing equipment has two lives, one is production life, and the other is market life. Market life is often much shorter than production life. As digital equipment (especially wide width printing equipment) is relatively easy to update and upgrade, the product market in this field has been given full opportunities, and its market life has been extended, and many printing enterprises have also found the expected business opportunities

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