The hottest market is depressed, and construction

  • Detail

Since 2015, due to the overall downturn of the market situation and the increasing business pressure, the living space of construction machinery accessory enterprises has become more narrow and difficult

at the 2015 China Construction machinery accessories industry annual meeting and the General Council held not long ago, Jia Xiaowen, Secretary General of the construction machinery accessories Branch, analyzed the current situation of the accessories industry with the theme of "innovative development, adjusting trends, and seeking opportunities in the dilemma that the new capacity of domestic power batteries in 2016 was 2.8 times that in 2015"

she pointed out that during the rapid development of the construction machinery industry, as long as the supporting parts enterprises can support a large construction machinery main engine factory and find a long-term supply enterprise, it is equivalent to finding a big tree that can be relied on for a long time. Nowadays, the construction machinery industry is in a recession, the overall sales volume of products is declining, and the working capital is in a hurry, causing the accessory enterprises to generally fall into a "dilemma"

on the one hand, the sales volume of main engine manufacturers has decreased sharply, and the demand for supporting products such as parts and components has also decreased accordingly, resulting in a significant decline in the orders of many parts and components enterprises. At this time, accessory enterprises rely on host manufacturers again, which not only cannot grow further, but also is likely to endanger their survival. On the other hand, domestic parts and components enterprises are small-scale, mainly small and medium-sized enterprises, with limited independent innovation ability, low technical level, limited service level, and lack of core competitiveness. Therefore, in the current depressed market environment, the space for enterprises to reduce costs and increase efficiency is limited, and the pressure of transformation and upgrading is further increased. Many enterprises have reached the breakeven point and are on the brink of survival. Many enterprises cannot see the future development direction, and even slowly withdraw from the market

there are five major problems in the industry

at present, although there are a large number of enterprises in China's construction machinery accessories industry, their strength is weak, and their product types are complex, with a low output value compared with the host machine. The outstanding performance is: the organizational structure of accessory manufacturing enterprises is loose, and the product assimilation is serious; There is a lack of large enterprises and group companies with independent intellectual property rights, prominent main businesses and strong core competitiveness. In addition, the following five aspects are also the "stumbling blocks" that hinder the development of the industry

first, cash flow is tight. From 2011 to 2015, the construction machinery industry fell for four consecutive years, leading to increasingly difficult conditions in the accessory industry. On the one hand, due to the previous expansion, the capacity is now oversaturated, and the pressure on bank loans is very great. On the other hand, some supporting main engine factories are not only unable to help the supporting parts enterprises, but also occupy a large amount of sales money, but the elongation of materials is generally high. They even use the main engine products as the payment for goods, resulting in an increase in the operating burden of parts enterprises. Some parts and components enterprises choose to sacrifice part of their interests and try their best to support through price reduction sales, which makes production and operation very difficult

second, the product quality is not high and there is a structural shortage. Reliability and durability have always been the hard damage of China's construction machinery accessories, and the quality of parts and components directly affects the service life of the whole product. The independent innovation ability of high-end parts and components of construction machinery in China is weak, and the test means are traditional. Most of them are still in the stage of imitation and replication of foreign similar products. There is a big gap between the reliability and durability of products and foreign products. At the same time, there is a general bad atmosphere in the industry. Enterprises make profits through repeated investment and construction of low-end products, which leads to serious homogenization of middle and low-end parts and components, less high-end products with high technological added value, and prominent contradiction of product structural shortage

third, the key core components still need to be broken through. The key core components of construction machinery mainly refer to high-end hydraulic components, transmission components, control systems and power systems. Compared with the foreign advanced level, the R & D cycle of key core components and systems for construction machinery is 2 ~ 3 times that of foreign similar products, and the durability is 30 ~ 50% of that of foreign similar products. Compared with foreign countries, China's construction machinery accessories started late. The manufacturing technology of high-end high-pressure plunger hydraulic motor, hydraulic pump, integral multi-channel valve components, power shift gearbox, drive axle and other key components of construction machinery has never been comprehensively breakthrough. Now most of the key accessories of the main machine are still international procurement

fourth, the competition mechanism is not standardized. Up to now, China's accessory industry has not formed a competition system that is more than twice the area of France and is conducive to a virtuous circle of the industry. Affected by the fierce unfair competition between complete machine products, complete machine enterprises pay more attention to product price than product quality when purchasing accessories, resulting in vicious price competition among enterprises in the accessory industry. In order to win more orders, enterprises focus more attention on their competitors. Even if they can't make money, they also want to attack their competitors. Some enterprises are forced to fight back and fight a price war, resulting in a vicious circle of mutual attack. This will not only put the cart before the horse in the development of the industry, but also further force the development of the enterprise itself to a desperate situation. In fact, low-cost competition in the market just plays the role of "disrupting the situation", which is not enough to succeed, but more than enough to fail. Low prices are always difficult to last long, and sooner or later they will fail in front of cost performance

fifth, the post market order needs to be standardized. In the after-sales and post maintenance market, users are widely distributed, dealers vary in size, and parts distribution is very difficult to manage. On the one hand, the original supporting enterprises must accept the pressure from the complete machine supporting enterprises. A large number of high-quality products that cannot be digested by new machines enter the post market at low prices, intensifying competition. On the other hand, due to the complex circulation channels of products and the complex brands of various accessories, driven by interests, fake and shoddy products fill the construction machinery parts market. Every year, the industrial and commercial departments in various regions are constantly investigating and dealing with fake and shoddy accessories, and some industrial enterprises are also actively participating in exposing counterfeiting events, but the counterfeiting of accessories is still prevalent in various regions

the opportunity is left to those who are prepared

China's construction machinery accessories industry is responsible for supporting all kinds of construction machinery hosts. Accessories not only embody the core technology of hosts, but also guarantee the centralized display of the excellent performance of hosts

Jia Xiaowen said that although under the current situation, China's economic growth has slowed down and the development of China's construction machinery industry has encountered a trough, fortunately, the construction machinery accessories industry has realized that this is a necessary stage to remove impetuousness and precipitate essence, such as washing away the dross, and healthy development is just around the corner. In the critical period of transformation and upgrading, only adjustment can enterprises survive; In the critical stage of eliminating the false and preserving the true, only through adjustment can the accessory industry open a new prospect of healthy development

specifically, accessory enterprises urgently need to establish professional and fine internal production division through innovation in technology, business model, management method, service concept and means, provide products and services that others do not have, and tap demand and market that others do not find; It is urgent to adhere to the independent innovation mode of combining original innovation, integrated innovation and introduction, digestion, absorption and re innovation, and build a collaborative innovation system with enterprises as the main body and the combination of industry, University, research and application; It is urgent to actively explore the market, establish their own brand influence, and gradually realize the transformation from "selling products" to "system integration suppliers"

the future development of China's construction machinery accessories industry depends on the support of the overall environment, but the core is the efforts of all practitioners in the industry. The large-scale, non-standard, small batch, high investment and other natural attributes of the construction machinery industry determine that the existing production and sales mode will not undergo disruptive changes for a long time. Fashionable concepts such as interconnection, intelligent manufacturing and industry 4.0 are only tools and means that the industry can choose to improve efficiency and reduce costs, and they are selective applications. Instead of blindly following up or passively cutting feet to fit shoes

she called on colleagues in the industry to get rid of impetuosity and don't wait and see, because opportunities are only for those who are prepared. Industry practitioners should work hard, increase the demand for products in the composite polyurethane adhesive industry, strengthen the ability of independent innovation, and speed up the formation of independent technologies and brands, so as to promote new competitive advantages and development growth points

Copyright © 2011 JIN SHI